Understanding your challenges
We immerse ourselves in your decision-making process to make the research relevant and fixated on addressing your challenges.
Great-looking retail design doesn’t always guarantee great profits. The perfect marriage of beauty and function – now that’s the holy grail. To create a perfect consumer-centric design, research their needs first.
Design prototypes rarely work well straight away. You need a test and learn approach.
We believe in an iterative process to get it just right. There’s no one-size-fits-all solution, so we’ll ensure your research programme is tailored to answer your key business questions.
We evaluate the key environmental factors and consumer mindsets that have the most impact on behaviour and decisions. Using these insights, we create the behavioural design frameworks that elevate and differentiate your retail experience. We have extensive sector experience and a global view that considers cultural nuances across markets.
The result? Your designs won’t just make customers happy now; they’ll keep customers coming back in-store, time and time again.
What will improve the retail experience for your key customers? What changes can you make to store layout, communications, operations, or product range? Influence the path to purchase with engaging and aspirational retail design.
Address your activation challenges, by learning how to improve your planograms and customer navigation – all informed by shopper behaviour insights.
Find the right shopper behaviour framework to inspire your design team and maximise their creative magic.
Stay informed about retail design recommendations and trends that are underpinned by robust shopper research.
Retail environmental design services in research should reveal how to achieve a truly consumer-centric experience.
Step-by-step, here’s how it’s done:
We immerse ourselves in your decision-making process to make the research relevant and fixated on addressing your challenges.
Let the research do the heavy lifting, by focusing on the behavioural piece of the customer journey and the path to purchase. Since the context and environment are crucial, we conduct every research project in a natural setting.
Armed with all the findings, we’ll discuss the insights and implications with you to come up with design solutions that can be both beautiful and functional.
We assess if the solutions still cover all the key bases and refine things further if needed.
As part of our tracking work with Samsung UK, there was a need to conduct a deep dive on their flagship launch campaign in order to understand the ROI of each element, what’s working well for the brand, and which media channels were not performing to the desired level. Ultimately, our research helped to inform the UK team’s media and marketing strategy.
Learn MoreOur client is a premium Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.
Learn MoreOur client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.
Learn MoreOur client specialises in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.
Learn MoreIf you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434