SMALL team,
interstellar insights.

Inspiration from light years away.
We’re fully remote, headquartered in Paris, and with virtual offices in 3 continents, 7 countries and 10 cities.
We get at real human truths by being real human beings. We embrace our differences, we value diversity, and we honor each other. Understanding and empathy are at the forefront of all of our interactions.
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our work is built on FIVE Value Pillars:
We are committed to our work, our clients and our suppliers. This means we don’t skimp on details, we see things through to the end, and we aim to be #alwaysimproving.
Though outer space is a vacuum, we don’t work in one. Our desire to inform, inspire, and elevate our clients can only be realized through constant communication, sharing, and realignment.
We strive to create a work environment where everyone is welcome and treated with respect (both internally and externally), and we make a continuous effort to champion inclusive and equitable research practices.
We aim to like the work we do, and to do work we like--and we want our clients to love the process as much as we do.
We’re transparent about everything from pricing to project hiccups, and we ask the same of our clients and suppliers. The more we know about your aims and objectives, the better we can serve you.
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Nikki Lavoie (she/her)
‍‍‍‍‍‍"The Captainess"
Founder & CEO
Nikki is the mastermind steering the MindSpark ship and setting the vision for the future with her decades long multi- and cross-cultural expertise in the insight industry. Serving VP of the ESOMAR Council and long-time AQR Member of the Board, Nikki loves speaking on stage, throwing energetic workshops, and brainstorming about new and innovative ideas. When she’s not in the field, you’ll find her in pajamas either gaming, doing yoga, or having cozy time with Boss Baby Coco, close friends, and family.

Based in: Paris, France
More info + speaking engagements
Elvin Tuygan (she/her)
"The Elvinator"
Research Director
Elvin cooks up actionable insights from the human explorations she designs. Known as the “cultural translator”, with 15 years of experience working with global multinational companies under her belt, she thrives working with user-centered innovation and ethnographic research. When she’s off work, she’s pursuing her passion of modern art and spends her time jamming out with her band.

Based in: Uzès, France
Nora Schenkel (she/her)
Sr Research Lead
Nora has extensive experience in ethnographic and qual research in education, urban design, and sustainability. A research chameleon at heart, she has worked with a diverse set of audiences ranging from marginalized groups to consumers and B2B audiences, bringing her signature touches of curiosity, empathy, and outcome focus to each project. In her free time, she's either at the pottery wheel, outside in the wilderness, or she's re-learning to be idle, cozied up on the couch.

Based in: Knoxville, TN
Katerina Ivanova (she/her)
Research Lead
Katerina brings empathy, a can-do attitude, and broad international experience to conducting research projects. A big believer in putting user needs at the core, she loves solving problems for people and developing engaging, inclusive, and sustainable experiences. When she’s not at her computer, you’ll find her taking pictures of buildings, discovering new music, and dreaming of having a house full of dogs.

Based in: Berlin, Germany
Nicholas Aramouni (he/him)
Research Associate
Nick’s past work experiences have included music and cultural policy, alongside working with youth on self-improvement. He loves challenges and is always in search of new opportunities to grow. External to his career, Nick’s time is usually spent on drinking caffeine in any capacity, reading fiction, browsing through self-help podcasts, and writing. If not all this, he’s probably eating an abundance of Greek or Lebanese food.

Based in: Calgary, Canada
Mariana Marins (she/her)
"The Bolt"
Research Associate
Mariana’s passion for understanding people took her around the globe in the past years - she’s worked in strategy, marketing, R&D, and consumer research in three countries. She’s a positive, creative and determined person who loves collecting miniature-sized things. Whenever she’s off, she’s bullet journaling or out running with super loud music.

Based in: São Paolo, Brazil
Isabel Hopkins
Quantitative Consultant
Isabel has a particular understanding of developing complex products (including within tech, finance and communications / media) and she puts her quant witch powers to use in order to produce actionable results. When she isn't deep in an Excel file, Isabel enjoys taking her dachshund for walks, chilling out with a book or word game in her beach hut and being intellectually out-witted by her six god-children!

Based in: London, UK
Dora Szilagyi (she/her)
"The Explorer"
Operations Director
Dora has vast multicultural experience from four countries and has built a career on 3 P’s: perfection, precision and persistence. She is an agile problem-solver, always at the heart of things and keeping everyone and everything aligned - always focusing on efficiency and productivity. Outside of work, you’ll find her sipping on wine, exploring the French countryside, entertaining her (not chunky) cats, and cooking.

Based in: Montbrison, France
Anna Nagy (she/her)
Operations Coordinator
Anna brings forth several years of experience managing multinational projects and keeping everything on track. She’s super enthusiastic to find seamless solutions and absolutely loves working in Excel,and staying organized. When she has extra time in her calendar, she’s either in the kitchen cooking and baking or she’s taking pictures of the fabulous food she made. #foodstylingqueen

Based in: Budapest, Hungary
Eva Villegas Quevedo (she/her)
Executive Assistant
Eva comes from an international management background and helps us stay on course. She’s resourceful, has lots of gumption, and also always has a huge cloud of positivity and optimism around her, which we really like and enjoy (and often wish we had!) Outside of work, she’s probably on her couch watching crime investigation shows with a glass of white and a cheese platter.

Based in: Toulouse, France
Norbert Sari (he/him)
Marketing Lead
Norbert brings a can-do attitude and a wealth of experience from multiple disciplines, among others academia and aviation. He's a hybrid brand strategist and designer with business acumen. Norbert’s always full of ideas, is known to be bold and spontaneous, and enjoys outside-the-box thinking. In his free time, you’ll probably find him lounging on the beach, learning something new, or exploring the hidden corners of Southern Spain with his 2 dogs.

Based in: Málaga, Spain
Morgan Mereday (she/her)
Marketing Coordinator
Morgan’s a talented writer and marketing expert who’s worked with a diverse set of companies ranging from online journalism through publishing to education. She’s a creative with incredible positive energy, lots of ideas, and impressive international experience under her belt from 4 cities in 2 countries. When she’s off work, you’ll find her at the beach with a book, doing her nails (the color of which always matches her mood), or doing yoga.

Based in: Madrid, Spain
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While we're partial to qualitative data, numbers are fun, too. Here's some Team Trivia:
languages spoken
countries lived in
times moved
browser tabs open on average
cups of coffee/tea consumed a day
bottles of wine consumed a week
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