Testing and reiterating new app features before launch.
A technology platform was tasked with rolling out a series of new features and updates for its app. In order to verify the functionality, ease of use, and impact of these features on the overall platform experience, they needed to quickly test a wide range of items, iterate, and test again before launch.

The study was conducted in the United States.
Our Approach
We needed to find a way to be able to address the needs for both the evaluation of a large set of features as well as provide timely feedback that allowed for iterative testing.
Our Methodology
The Outcome
The platform was able to understand the strengths and weaknesses of the new elements they were developing which allowed for adjustment and a more successful rollout.

In addition, both development and relevant product teams were able to collaborate more successfully thanks to the line of communication that was developed between the platform and its users. The team experienced an increase in innovation and an uptick in usage in the US following the release of new features.
We've got inspiration in spades. Let's dazzle you!
Pre-packaged solutions
You’ve got a set budget and want to get sh*t done? We’ve got an arsenal of go-to approaches and tools that get answers and help you go further.
See pricing
You’ve got complex questions that need answers and only a more consultative approach will do? Send us your brief and let us design a customized solution.
See case study
Teachings & trainings
From DIY packs to bootcamps to co-creation conversations, we’ve got what you need to get your team more in touch with their users.
See details
Long-term partnerships
We love stargazing and long walks on the beach and are looking for the right clients to settle into retainers or on-going research programs with us.
See case study
Privacy Policy
© 2022 Mindspark Research International