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What is the goal of user experience research?

25/04/2024

The goal of user experience (UX) research is to put the user at the center of the design process, ensuring that the final product or service meets their expectations and requirements. It helps organisations understand how to create easy, efficient, relevant, and comprehensive experiences for the user. Insight gathered in the process of UX research helps organisations design user-centric experiences and often begins with gaining an understanding of who the users are, and what they need or expect from a product or service.

Brand performance | Consumer Brands | Sport & Leisure

What can Coachella tell us about the US economy?

24/04/2024 - by Ethan Granholm

A sustainable future; are you ready?

19/04/2024 - by Alex Ward-Booth

Opinion polling | Politics | Public & Social | Voting intention

Polling London – Mile End Institute / QMUL – 25 April 2024

25/04/2024

Opinion polling | Politics | Public & Social | Voting intention

Westminster Voting Intention & Political Attitudes Poll – Daily Telegraph – 23 April 2024

23/04/2024

Opinion polling | Politics | Public & Social | Voting intention

West Midlands Mayoral Voting Intention – The News Agents – 18 April 2024

18/04/2024

Fast surveys | Opinion polling | Politics | Public & Social

Angela Rayner Snap Poll – LabourList – 17 April 2024

17/04/2024

Public & Social

MRP poll gives Labour a 314 seat majority

13/12/2022 - by Chris Hopkins

Agencies & Consultancies

Business confidence in the winter quarter: A Northern Irish perspective

09/06/2022 - by Sue Lewis

Youth

Gen Z’s dating story: pre and post pandemic trends

25/05/2022 - by Josephine Hansom

How do pharmaceutical companies use market research?

18/04/2024

Pharmaceutical companies use market research to collect and analyse data about the pharmaceutical industry. This includes evaluating drug market size, patient demographics, competitive analysis, pricing strategies, and pharmaceutical sales trends. The research also covers building an understanding of prescribing habits, patient experiences with medications, and emerging drug development trends.

B2B Brands | Business & Professional Services (B2B) | Business Confidence Tracker

Spring budget 2024: how did UK businesses react?

16/04/2024 - by Emma Beashel

With a general election fast approaching, the spring budget was one of the final opportunities for the Conservatives to regain momentum. Did it have the desired effect? Data from Savanta’s UK Business Tracker suggests the Chancellor’s announcements fell short of expectations.

Navigate new horizons: ignite uncharted inspiration with TrendVue

12/04/2024 - by Josephine Hansom

Public & Social | Public Sector

What is public sector market research?

09/04/2024

Financial Services

What is financial services market research?

09/04/2024

Advertising in a recession

02/04/2024 - by Paul Baker

Aspirational Brand Love: the seductive art of creating an emotional connection

02/04/2024 - by Alison Robinson

What is the meaning of healthcare market research?

01/04/2024

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Featured Report

Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

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Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

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BrandVue’s Most Loved Retail Brands 2023

The research uses BrandVue Retail, our daily brand tracking tool, to draw insight from over 96,000 consumers across 200+ retail brands and then rates the Top 100 according to how loved they are by the public.

Download the report below.

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News

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Navigate the election noise with Savanta Politics

26/02/2024

2024 is being billed as the election year. With around half of the world’s population set to go to the polls, the results will have ramifications for decades to come. Savanta Politics is here to navigate through the election noise.

Savanta launches cutting-edge customer experience framework

13/02/2024

Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.