THE UX(R) Factor

Big ideas have small beginnings.

Mysterious Whale Mugs & Life-changing Research - How Sh*t Gets Made, ep. 6

May 27, 2021

In this episode, Pati Dominguez (Diageo) and Santi Dominguez (Autodesk) talk to Nikki about how knowing research can help you in marketing and gain better understanding of your customers, why people don’t know much about research and how to change that and how being transparent can help people understand what researchers do.

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