Safety concerns and needs among teenagers when communicating online
An online messaging platform sought to better understandhow teens use video calling and other real-time communications products in their everyday lives, identifying safety concerns and needs when communicating online.
The study was conducted in 3 markets: Ecuador, Thailand, and the United States.
Our Approach
We chose to reach out to teens at various points in the day via a platform in a way and tone they can relate to. The key here was to connect with them on their terms, on a deeper level by using their preferred communication methods and language.
We recruited both teens and parents (most of which were at home together, working and going to school remotely) to create a full picture of usage habits and assess safety needs.
Our Methodology
15-day online diary with 50 teens and 30 parents, exploring communication habits, online safety worries, needs and expectations
1-hour remote one-on-one interviews with 15 teens and 15 parents selected from the diary studies to investigate further, focusing on anecdotal experiences and specific safety feature needs
The Outcome
The study provided us with rich insight into cultural commonalities and differences in the perception of online safety for teens. We were also able to unearth awareness needs between parents and their teens, roles and responsibilities of parents and platforms as well as a clear guide for reporting and escalation needs, along with an outline of features and functionalitiesthat would make teens feel safer while communicating online.
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